Our commitment to job creation has made the loquat the basis of the economy of the area creating our own philosophy of life.
The loquat cultivation is the main economy activity of Callosa d’en Sarrià. That is why the young population has a local life,n avoiding the dreaded depopulation of rural areas.n That is the reason why we say that the loquat cultivation in Callosa d'en Sarrià is a key to prevent the rural flight.
The fact that loquats are exported to many countries, makes Callosa d’en Sarrià well-known around the world, giving visibility to our rural area and opening up the market to more businesses. That is why we say that the loquat cultivation places Callosa d’en Sarrià on the world map.
The perfect acclimatization in the area means that we don't have to use plastic greenhouses for its cultivation. Only wind protection netting. We do not have to bring wáter from great distances, due to the proximity of the water springs. The proximity of the classification and packaging warehouses makes the energy production costs very low. That is why we say that the loquat cultivation in Callosa d'en Sarrià is a sustainable cultivation.
In the loquat cultivation, we do not apply insecticides so as not to harm the bees that we need so much for pollination. Once collected, no postharvest treatment, preservatives, or antifungals, or antibiotics are applied. That is why we say that it is a cultivation that respects the environment.